Promotional product trends 2016
For many brands promotional merchandise is a key part of their marketing strategy. But gone are the days where a pen with a printed logo can effectively communicate your brand message. Today effective merchandise must be relevant to and wanted by a mass audience. Being able to match your merchandise to the latest trends can increase brand awareness and ultimately the success of a campaign. Here we look at what we think is going to be on trend in 2016.
Although virtual reality marketing is still in its infancy it has started to build momentum with the launch of ‘Google Cardboard’ to a mass market. Using a specifically designed app, a mobile phone into the headset behind two stereoscopic lenses in order to provide the user with the sense of a virtual reality. Offering users the opportunity to have a totally immersive preview of a product, consumers are able to feel like they are interacting with the product before they purchase it. Recently used by Volvo in the launch of the XC90, potential buyers were able to virtually test drive the car, cleverly made from just folding cardboard, Virtual Reality Headsets are completely customisable for a low cost making them an ideal giveaway as well as a premium gift that creates an engaging campaign, which is well ahead of its time.
With an increased awareness and interest in healthy living, well-being and fitness products are beginning to dominate the market, Made popular by the FitBit, activity trackers or fitness watches are becoming a ‘must-have’ product. Designed to analyse your lifestyle, these gadgets can count your steps, record distances, amount and quality of sleep, calories burned, allow you to set goals and view notifications. With big brands now making their products available on the promotional market there is the opportunity for high-end customised gifts as well as suppliers developing more cost effective options to suit smaller budgets.
As technology continues to drive innovation in today’s markets it is only natural accessories for our smart phones and tablets are a growing trend in the promotional industry. 2014 saw the introduction of the power bank and many tech products, which often rapidly reach maturity, the power bank is very much here to stay. Stylish and practical these useful and portable products have become the ultimate promotional product. Now available in a range of styles with different print and technical capabilities there is one to suit every budget with premium versions becoming ever more stylised and unique. Custom shaped 3D power banks are truly able to bring a brand to life as well as creating a quirky and unique gift, which is sure to stand out from the crowd.
One of the biggest trends set for 2016 is not just the product but how it is branded and packaged. The last few years has seen numerous advancements in production techniques, allowing brands to fully bespoke products in smaller quantities and smaller budgets. With the current focus on giving gifts that are high quality and useful, the presentation of those products can make a huge difference to the recipient. Packaging is an important detail in retail which can affect the perceived value of a product, message and tone. Unique and creative packaging and design can make your merchandise stand out from the crowd and get your brand noticed.
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Wondering if your merchandise is on trend for 2016? We’re experts in providing the complete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.