Marketing Merchandise November 12, 2015

Product Focus: Take note with a branded note book

 

Everyone loves promotional products – especially us. Every month we focus on a particular promotional product to show you why we think they’re a great sales tool to boost your brand. We’ve looked at mugs, bags and pens, tech products sweets and bespoke items. This month we’re talking…Note Books!

Ah the humble note book, a loyal accompaniment to the office meeting where you roughly scramble together every word that’s spoken; trusted companion to the budding artist drawing his latest sketches, or the creative writer bursting with her latest novel ideas. Despite living in a world where digital technology dominates, there is nothing quite like taking pen to paper. After all, they were made for each other…

For thousands of years, we have been writing things down – and note books can be used for so many things; from jotting down personal thoughts and observations, to-do lists, life goals, to project or product ideas. For those of us who do use a notebook regularly, whether for personal or business use – it can be relaxing and motivating to let your mind go and put pen to paper and see what comes out.

So what makes the humble notebook so great?

They’re versatile

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As a promotional tool, a notebook makes a great gift – because it’s tactile, and can be personalised to suit your target audience and your brand messaging. Some have thicker paper, more pages, less pages, different dimensions, and different properties. There are notebooks with everything from normal paper to synthetic resin-based papers that will stand up to incredible usage!

There is something for every budget

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With a wide range of sizes and styles, you can easily customise the product; for example, try using a hardback or a wiro-bound style. Depending on the nature of your promotion or campaign, there is something for all needs and budgets. Flip pads are a great low-cost option for the budget conscious marketer, and make a great giveaway at events or tradeshows. Leather-bound notebooks such as the popular moleskine (pictured above), exude premium luxury and are perfect as a thank-you gift for your customers.

They’re customisable

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Notebooks can be completely customised with different branding techniques, such as digital printing to suit a lower budget; to screen printing, foil blocking/stamping, and 3D embossing – all of which give a completely unique look and feel and different perceived value; with the latter options being more premium.

There is also the option for extra prints – e.g. printing extra or ‘special’ pages with key messaging/imagery, in addition to adding extra features such as a free pen, with the item.

So, whether you’re looking for simple notepads for a business conference or trade fair, or something with that extra special something for a great customer gift – there are so many fun, creative notebook products that will ensure your brand is seen by your target audience, every day.

We can offer tons of ideas to help you choose the best notebook product for your next marketing campaign. Maybe we can inspire you? Please get in touch today to discuss your requirements and how we can help you with your promotional merchandise and confectionery. Call us on 08707 500057 or drop us a line by email.

 

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