Marketing Merchandise June 1, 2015

Product Focus: Promotional Bags

Everyone loves promotional products – especially us. Every month we focus on a particular promotional product to show you why we think they’re a great sales tool to boost your brand. We’ve looked at mugs and pens, and this month we’re paying homage to the wonderful….promotional bag.

Coming in a multitude of sizes, materials, styles, colours and fit for different purposes, the promotional bag has got to be one of the most flexible and popular promotional marketing tools. Why? They work for various sectors – from retail, to big brands, charities, councils and many more -performing a major service in promoting business, products and services in all walks of life, throughout the world.

“Bags are part of daily life,” says account director and promo product fanatic, Lesley. “They’re powerful because they’re long lasting, cost effective and they work – both as forms of communication and as useable, necessary items for work or leisure. One of the biggest benefits of promotional bags is that they’re unobtrusive, so people don’t really view them as advertising. But they are one of the most effective promotional tools available!”

This is backed up by research findings about promotional products from the BPMA (British Promotional Merchandise Association). Promotional bags are actually useful, so 97% of recipients keep them with over 50% for more than year). Since these items get used regularly, they result in 43% more brand recognition and recall than common advertising methods like TV, radio, or magazines.

What are the benefits?

• Increased brand awareness and goodwill

Printed promotional bags are a great way to increase your brand’s exposure before, during and after an event or campaign. “When given as a ‘goodie bag’ with other promotional products at an event for example, promotional bags become associated with a sense of goodwill and appreciation. These feelings carry over to your company”, says our marketing manager Hannah.

• Versatile and flexible to your brand objectives

Our Print Manager John Carden advises: “They are made in any size or colour and from a range of materials and they’re easy to print or embroider with a wide area for personalisation with your company logo for maximum brand exposure”

• High perceived value

“Many promotional bags have a high perceived ‘keepsake’ value, so they add longevity to your marketing campaign because they are used over and over again”, adds Hannah.

Ways to use promotional bags

Just think about your business goals. Are you looking for ways to boost sales, increase brand awareness and customer loyalty, or to promote your business to a wider audience? A promotional bag can help to achieve all of these objectives. Here’s how:

1. Offer a free bag as a gift

Everyone loves a freebie, so consider offering a free promotional bag to your customers – ideal for goody bags or take away bags for a range of events, such as:

• Launch parties – as goody bags filled with free gifts and sales literature
• Press conferences – containing press packs and samples
• Exhibitions – for literature, freebies, samples and sales coupons

2. Create a re-useable bag for life

Many retailers have realised the potential for selling promotional bags to their customers. Customers are willing to pay for a bag if the price is reasonable and the bag is well-designed and/or practical such as the large heavy-duty Supermarket bag. Tote Bags and Jute Bags are popular for this purpose and can be printed with eye-catching designs, making them desirable to customers so that they can be sold at a profit and therefore, creating an additional stream of revenue.

3. Give out delegate packs at a conference

Seminars and Conferences are a great opportunity to communicate your brand and marketing messages to an already engaged and receptive audience. Whether you’re hosting or sponsoring a conference, you can use promotional printed conference bags to get your message across to all delegates and raise awareness of your products and services.

CE TIP: Using a printed conference bag, create a ‘Delegate Pack’ that contains:
– An event programme
– Name badge
– Speaker biographies
– Background notes
– Feedback form
– Promotional gifts such as: branded calculators, printed pens and personalised notepaper

All you need to do is tailor the contents, and then you will have the perfect gift for the occasion that will ensure brand recognition and attendee satisfaction. Delegates will re-use at future events or use as part of their daily working life – greatly increasing your brand’s reach and exposure to a wider audience.

Complete Branding Solution

We’re experts in providing the complete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.

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