Marketing Merchandise March 26, 2015

Product Focus: How the promotional Mug can boost your brand


There’s nothing more comforting during one of those long work meetings, than taking a swig of hot, steamy tea from your fave mug. And if a colleague should dare to use your mug for their brews, then they’ll feel your wrath! What if that mug just happened to be a free gift that you’d received when signing up for your new gym membership (that hasn’t been used quite as much as your fave mug, despite your good intentions), that you’ve become pretty attached to?

We love to receive free gifts, Better still if they are useful and can be used in our daily lives. Promotional products like branded mugs are a great way to get your brand in front of your target customers every day – at the office on their desks, at home, or on-the-go with a travel mug.

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Here are a few reasons why promotional mugs are still topping the charts as being one of the most useful and appreciated promotional gifts:

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Reason #1: They’ve been around a while

One very good reason is they’re tried and tested. If you’re worried about how well your gifts may be received by your customers and you’d like a low risk, high impact product – then promotional mugs are an ideal solution.



Reason #2: They’re reliablehammer strength

People will always appreciate receiving a mug to sip on their tea and coffee throughout the day! It’s important that people receive a gift they genuinely appreciate because they will then associate that positivity with your brand name, which will instil a positive attitude towards your company. The more awareness you build with your existing and potential customers, the more chance you have of them choosing your products and services when they are in purchase mode.

staying powerReason #3: They’ve got staying power

The BPMA released research last year highlighting that when it comes to how long a promotional product is kept; mugs were reported to be kept longer than any other promotional item. The longer the promotional mug is kept, the more impressions it makes on the recipient and anyone else that sees them using it.



Reason #4: They have brand impact

The impact of promo mugs on brand awareness is massive. People can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it. The BPMA research revealed that over 94% of those who participated in the study said that they remember the brand after using a promotional mug.


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Reason #5:

The main use for promotional products, such as mugs, is to increase brand recognition, as in point 4 above. But promotional mugs can also be used in product giveaways, combining it with a call to action to entice or encourage the recipient to do something specific such as enter a competition, visit a specific website or get in touch.



Reason #6: They can change perception

Can promotional products like mugs actually change people’s buying habits? The BPMA research suggests so; revealing that many consumers are willing to switch their brand in order to receive a free promotional gift. So the next time you consider advertising a “free gift with purchase”, this can be a branded mug with your brand message on and contact info.


And finally, don’t mug them off!

Don’t discard mugs as a promotional item because you think they might be over used, too safe or boring – they will likely remain one of the most popular promotional items for many years to come, for companies wanting to boost their brands. In whatever way you decide to use promotional mugs in your marketing campaigns, they’re a great way to build awareness and increase sales in the long run.

Complete Branding Solution

We’re experts in providing the compete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.

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