Marketing Uniform January 26, 2016

Do your staff uniforms measure up to your brand?

Branding serves the purpose of creating an identity for your company and a key aspect of successful business is building the correct customer perception of your brand. At Creative Emporium we believe that image is a very important factor in how your brand is perceived. First impressions count and you never get a second chance to make a first impression.

Branded uniforms are good for your company’s image

Customer service benefits

  • Staff who wear uniforms are more conscious of their actions, as they are easily identified by their uniform and name badges. Your employees, when wearing a uniform, are more likely to take ownership and responsibility for their behaviour as they are acting on your behalf. In turn this creates a positive impression of your company and ultimately will influence how your customers internalise feelings about your brand. 
  • Branded uniforms make staff more noticeable to customers. This is particularly important for security staff, when a presence is required, in crowded areas and public events. It will instil trust and confidence in customers as they can easily recognise your staff, which helps build an approachable and trusted relationship.

 Staff benefits

  • An attractive and suitable uniform can boost the wearer’s self-esteem which can in turn improve your employee’s attitude and outlook at work. Having all staff in the same clothing creates a united work force with a combined responsibility and sense of belonging. It shows everyone on the same level which builds a sense of quality, unless you want to separate different teams or managers from juniors which can also be effective.
  • When companies provide a uniform to their employees it takes away a potential financial burden meaning that the wearer doesn’t have to fund their own clothing that matches your company’s values. It also makes it easier for the employee to get ready before work by eliminating the pressure of picking out an appropriate outfit from their wardrobe to look a certain way. Further, it allows staff from all different backgrounds to feel equal.


Are you thinking of creating a new uniform range? Choosing the correct uniform to reinforce your brand values can be difficult, so here are a few points to consider.

Use of colour

  • When selecting colour for your uniform keep it simple and easy on the eye. Stick to complimentary colours and try to think about the wearer. The last thing you want to do is alienate the wearer (and your customers) or for them to feel negative about wearing it. So no crazy, multi coloured hats, unless you are a children’s party organiser. The point I am making here is to make sure it is accessible and appropriate for all your customers.
  • Colours carry many connotations which is an important factor when creating a uniform.

Blue – this is used throughout business as it implies reliability, confidence and responsibility. Have you ever noticed the use of blue in the BBC TV programme The Apprentice?

Green, brown and earthy colours – indicate organic, eco and environmentally friendly and can be seen in the uniforms of large coffee chains such as Starbucks and Costa.

Ikea unifom

Ikea’s uniform featuring blue and yellow is a good example of the use of complementary colours.


  • If you are not convinced by the above why uniforms are important and you still have reservations about buying uniforms for your staff, you don’t have to have a big budget or have a bespoke uniform to make an impression. Even just a carefully selected coloured accessory and an embroidered logo can be just as impactful.
  • Use a version of your logo that is appropriate and cost effective for embroidery or print methods. Larger logos are better suited to printing and smaller logos to embroidery.
  • Don’t source garments that are over spec’d for the purpose which they are required. For instance don’t supply staff with a high end, steel toe cap shoe if they are not lifting heavy goods. Make sure that you select the correct fabric compositions for the industry for which they are intended i.e. Security guards require a more durable fabric, with a stretch and reinforced seems due to the nature of their role, as they may need to pursue a shoplifter.

By developing a well-designed, colour-coordinated uniform which reflects your brand values you can present a strong, organised image that helps your company stand out from the crowd. Uniforms have the power to benefit your brand, your customers and your employees. Creative Emporium are experts in sourcing, branding and supplying corporate uniforms to many different sectors. Get in touch with us to discuss your requirements today!

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