Team July 7, 2017

A day in the life of our beer-loving-beardy-wanderer, James Shaw


I’m James or Jamie (whichever takes your fancy), Group Marketing Executive and one of the freshest (hairiest) faces at Creative Emporium with a mountainous 2-month stint behind my desk. I’m a half-Irish, former ‘kind-of-cockney’ who has been absorbed by the delights of Yorkshire.



In another life, I studied Chinese-language at the University of Central Lancashire, often called UCLAN (among other things which I won’t repeat). Despite a Chinese major, I have had a passion for marketing since a 3-month internship I undertook in Taichung, Taiwan (臺中), before enrolling in University, which I hoped to eventually centre my career on. After a brief existence in sales, I managed to make the jump straight into the marketing deep end.

Our Group Marketing Manager, Hannah and I are shared between 3 different brands that come under the ‘Infinity Incorporated’ group of companies. The nature of a group wide role means we frequently vault between brands, personas and tones. One moment I can be devising a tactical marketing strategy and the very next nosedive into a brochure expounding the need for moisture wicked fabric on a dry-fit sports top (for the uninitiated, it absorbs your sweat).

While leaping between businesses like a bunch of one legged monkeys fighting over a bucket of marbles is certainly the most challenging part of my role, it’s also the most enjoyable! Keeping everyday varied and constantly facing new challenges means my role could be described as anything but dull. Coming from the decrepit world of Financial Services, where marketing is often stale and feels guided by rails, it’s a bigger plus than the Swis flag to be able to face situations where I get to use my brain and a dash of creativity.

In my own time I’m a lover of food and fine beers, and not so fine ones….in fact just beer in general. I’m always up for a pint and a chinwag, even though my mind (and wallet) is usually telling me no, but my body, my bodyyy is telling me yes. The rest of the time I can be found at the gym where I enjoy training strength to hit PBs and lift big.

I enjoy travel and with a Polish better half, I do a lot of it! We met while I spent around a total of 3 years living in China and Taiwan polishing those language skills to perfection. Travel broadens the mind, and while I’m not a convert, I came back from Taiwan and its heavily Daoist and Buddhist entwined culture with a much healthier view on life.

My secret nerdy passion is an obsessive love of history, I read as much as I can, whenever I can. One of my favourite lesser-known events is the Taiping Rebellion, which sprung up in the 1850s-1860s in central China against the ruling Qing dynasty. Pretty standard, except the whole rebellion and Taiping state were led by a failed local governor named Hong Xiu Quan who found Christianity and started claiming he was the younger brother of Jesus.

Mamas making hotcakes and I’m handing one out to our amazing Account Manager, Emma Killingbeck! You’re next!


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