Monthly Archives: March 2015


Product Focus: How the promotional Mug can boost your brand


There’s nothing more comforting during one of those long work meetings, than taking a swig of hot, steamy tea from your fave mug. And if a colleague should dare to use your mug for their brews, then they’ll feel your wrath! What if that mug just happened to be a free gift that you’d received when signing up for your new gym membership (that hasn’t been used quite as much as your fave mug, despite your good intentions), that you’ve become pretty attached to?

We love to receive free gifts, Better still if they are useful and can be used in our daily lives. Promotional products like branded mugs are a great way to get your brand in front of your target customers every day – at the office on their desks, at home, or on-the-go with a travel mug.

double-wall-push-mug copy

Here are a few reasons why promotional mugs are still topping the charts as being one of the most useful and appreciated promotional gifts:

dowhat iwant

Reason #1: They’ve been around a while

One very good reason is they’re tried and tested. If you’re worried about how well your gifts may be received by your customers and you’d like a low risk, high impact product – then promotional mugs are an ideal solution.



Reason #2: They’re reliablehammer strength

People will always appreciate receiving a mug to sip on their tea and coffee throughout the day! It’s important that people receive a gift they genuinely appreciate because they will then associate that positivity with your brand name, which will instil a positive attitude towards your company. The more awareness you build with your existing and potential customers, the more chance you have of them choosing your products and services when they are in purchase mode.

staying powerReason #3: They’ve got staying power

The BPMA released research last year highlighting that when it comes to how long a promotional product is kept; mugs were reported to be kept longer than any other promotional item. The longer the promotional mug is kept, the more impressions it makes on the recipient and anyone else that sees them using it.



Reason #4: They have brand impact

The impact of promo mugs on brand awareness is massive. People can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it. The BPMA research revealed that over 94% of those who participated in the study said that they remember the brand after using a promotional mug.


brand recog

Reason #5:

The main use for promotional products, such as mugs, is to increase brand recognition, as in point 4 above. But promotional mugs can also be used in product giveaways, combining it with a call to action to entice or encourage the recipient to do something specific such as enter a competition, visit a specific website or get in touch.



Reason #6: They can change perception

Can promotional products like mugs actually change people’s buying habits? The BPMA research suggests so; revealing that many consumers are willing to switch their brand in order to receive a free promotional gift. So the next time you consider advertising a “free gift with purchase”, this can be a branded mug with your brand message on and contact info.


And finally, don’t mug them off!

Don’t discard mugs as a promotional item because you think they might be over used, too safe or boring – they will likely remain one of the most popular promotional items for many years to come, for companies wanting to boost their brands. In whatever way you decide to use promotional mugs in your marketing campaigns, they’re a great way to build awareness and increase sales in the long run.

Complete Branding Solution

We’re experts in providing the compete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.


Why Relationships Matter


When it comes to selling your products and services, building trust and relationships is key. We’re taking a look at how promotional merchandise can create conversations and develop relationships with your customers.

Promotional items can become a useful tool in your marketing communications campaigns to help you develop a relationship with your prospects or clients. And one of the top ways a promotional item works is by keeping your brand and company name in front of your clients and prospects.

When it comes to the ‘right’ promotional item, it needs to be something that’s used by your target audience on a regular basis, to keep your brand ‘top of mind’. What other advertising medium does that? None to the effect of promo products, according to research released by the BPMA last year  – which showed that promotional merchandise has staying power – with 51% of respondents saying that promotional items have the best ability to get them to take action, in comparison to TV ads (19.4%) and direct mail (8.9%).

Create conversations

As you’re developing your marketing campaigns, keep in mind that promotional products can help open up a dialogue and start a useful conversation with your prospective customers. Why? Because promotional items grab attention. The challenge of course, is finding that item that will have long-term lifetime usage for audience – something they can use on their desks, in their cars, wallets or purse.

At Creative Emporium, we’re always looking for different or fun ideas for our clients; ones that we know it will create a reaction but also be useful (and not just a gimmick). What better way to start or cement a relationship, than with a free gift?

As well as to helping you stay top of mind and start a conversation, a useful promotional item can be kept for weeks, months and even years – giving you long lasting impressions at a very low cost, compared with other advertising methods. And in many cases, it will be seen by others because your recipient is using it – such as a mug, USB, bag or pen – therefore increasing your brand reach as well.
mouse blogBe honest – we bet you’ve received a bag, work-out towel, pen, USB, coffee mug or other promotional item from a brand, through the post, or at an event, that you’ve kept a long time (and probably are still using now)? As a write, I am using a mini optical mouse with my laptop that I received at an exhibition in 2006. It’s now 2015 – talk about longevity!

 So; how will you use promotional items in your next marketing campaign?

Complete Branding Solution

We’re experts in providing the complete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.


The rise of content marketing

content2As marketing folk, we’re constantly told content is the key to winning customers in the social media age – but less often we are shown that engaging content can actually drive revenue and make an impact to the bottom line!

There is no doubt that content marketing allows companies to increase brand awareness and reach new, existing and wider audiences – which is an indirect contribution to the brand and its sales. But there is a lot of debate as to how to measure its impact on sales – the direct contribution. One of the best things about digital media is also its biggest challenge – there are literally masses of data available, so you can measure anything and everything. But this is complex. The good news is there are simple ways to overcome this by measuring the right things.

 Great content drives results

Improving organic search is one of the best investments you can make. A content led SEO strategy will drive more traffic to your website than any other form of online marketing. Why? Because users spend more time on websites that have good engaging content, the bounce rates are lower, and the page depth is higher (the amount of pages users look at per visit). Content is therefore vital to your website performance and ultimately, sales.

But, improving search ranking is getting more difficult as google makes things tougher and more complex for brands to be visible in search results – making content more important than ever! “Great content pulls people in – it gets shared, blogged, linked to, mentioned – which google loves and it therefore improves rankings,” says our marketing manager Hannah.

Measuring content

content image

By linking your content to your google analytics with a little bit of code, you can see which content is performing better and measure what is leading to more clicks, leads, enquiries and sales. By content we’re generally referring to website content (whitepapers, eBooks, infographics etc) and blog content that you produce.

This way, you can attribute sales to pieces of content that may have influenced a purchase decision – such as an eBook or whitepaper download. The key is to monitor sales data (or enquiries if your site is not e-commerce) before a piece of content is published so you can directly attribute the effect of that particular content on your sales.

People trust people – not brands

Word of mouth is crucial. 2013 research conducted by Nielsen to establish the level of trust online consumers have in advertising indicated that 84% of people trust peer recommendations over advertising or branded content. So the message is clear – if you’re going to create content, then create content that’s going to get people recommending your brand. And don’t forget to go social either: over a third of web traffic comes from social media, so remember to share your content, whether it’s blogs or whitepapers for example, on your social platforms to encourage click-throughs to your website. Then measure the amount of shares, mentions, likes and retweets for example.

Word of mouth, supercharged online

The crux of the matter is this:

Don’t focus on content that tells people how great you are. Focus on creating great, engaging content that encourages people to tell their friends how awesome you are!

Complete Branding Solution

We’re experts in providing the compete branding solution for our clients, so please get in touch today to discuss your requirements and how we can help you with your branded merchandise and clothing. Call us on 08707 500057 or drop us a line by email.