Monthly Archives: March 2013


New online store for London Business School


Creative Emporium has designed the online store for London Business School, one of the top business schools in Europe.

The online Gift shop;, is powered by using flagship ‘CO3’ technology – a unique online ordering and e-commerce system designed and developed completely in-house by Creative Emporium, the Leeds-based branding and merchandise specialists.

Creative Emporium has worked with London Business School for the past four years, as their preferred supplier for all of the Business School’s promotional merchandise and clothing for their on-campus shop and staff requirements. Creative Emporium developed the online merchandise store (Gift Shop) to enable the School to sell their branded merchandise online.

Hannah Potts, Creative Emporium’s Marketing Manager and CO3 project manager commented, “As London Business School already has an on-campus Gift shop where stakeholders are able to purchase branded merchandise; it was the natural next step to take their presence online to enable them to widen their revenue streams, increase brand awareness, and attract more interest from their students and alumni in the product range – to ensure the site is operating effectively as an e-commerce website and encouraging purchase behavior.

Designed with end users in mind, it enables students and alumni to order Business School branded merchandise and clothing – a great way for students and alumni to get a proud lasting memory of their time at the University.”

The design includes new e-commerce functionality, such as the ability for its users to redeem vouchers, which are equivalent to credit to spend on the shop. An interactive promotional scrolling banner has been developed, to add a dynamic function to the site, and act as a call-to-action for specific promotional and seasonal messages – such as the current ‘Spring Sale‘ being promoted this month.

Ayo Abugo, who manages the branded merchandise at London Business School, commented, “We’re delighted with the new e-store. Creative Emporium has been a reliable partner throughout this project, suggesting new ideas to improve and promote the site and managing the project to ensure it was on time and on budget. We are very pleased with the final result, and already, alumni throughout the world are placing orders for London Business School branded merchandise!”

For more information about Creative Emporium’s innovative online brand solution, CO3, please visit: or call us on 08707 500 057

About London Business School:

London Business School’s Vision is to be the pre-eminent global business school, nurturing talent and advancing knowledge in a multi-national, multicultural environment. Founded in 1965, the School graduated over 800 MBAs, Executive MBAs, Masters in Finance, Sloan Fellows and PhDs from over 70 countries last year. The School’s executive education department serves over 6,000 executives on its programmes every year. London Business School is based in the most accessible and international city in the world and is one of only two UK business schools to have twice been awarded the highest research rating of five-star (5*), by the Higher Education Funding Council for England (HEFCE), confirming the School as a centre of world-class research in business and management. See: for more information.